SPRINGBOARD is a directing collective. It combines creative minds from different disciplines of commercial art and creates opportunities to produce inspiring and innovative work.

In the past three years, Pancho Esguerra, Mark Mendoza, and Greg
Garcia have collaborated on commercial projects for brands such as Coke, Motorola, Nescafe, Nike, Unilever, Unilab and Tanduay, as well as multiple music videos for top artists like Bamboo, Urbandub, Sandwich, Kyla, Sinosikat?, Firefalldown and Taken by Cars.

The creative success of these projects have led them to seek ways to formalize their combined efforts, SPRINGBOARD is born.

Pancho Esguerra graduated with a degree in Communication Arts from Ateneo de Manila University. After having worked as a producer for television for a few years, he took up Painting in the University of the Philippines’ College of Fine Arts. At the same time he also started directing music videos for up and coming rock bands as well as corporate videos for brands like Nike,
Motorola and Smart Communications. He is now established as one of top music video directors in the country as well as an up and coming commercial director.

Mark Mendoza has been passionate about design in moving pictures at a young age. Because of this he took up Multimedia Arts in DLSU-CSB from 1998 –2001 and took cinematography classes in Mowel Fund Film Institute shortly after. He started work as a freelance motion graphic artist for various local and overseas post-houses and directors. Looking for ways to improve himself as an artist he started directing various music videos, AVPs and TVCs, working on projects for BMW, Subaru, L’oreal, Motorolla, Warner, Tokyo Tokyo, and many others.

After graduating with a Humanites degree from the Universty of Asia and the Pacific, Greg Garcia dabbled in both video and audio post-production. Having the honing, with his creative and technical skills, he put his own post-production studio. He is now the current business and creative director of Blue Rain Multimedia, a post-production, motion design studio. Having worked with some of the country’s top directors, Greg has flexed his directing skills for several corporate AVPs, music videos and commercials.